2024 Audi SQ8 E-Tron First Drive Review

I’m rarely a fan of making simple things more complicated, especially in the world of car naming.

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BMW and Infiniti have long been parties to this unchecked expansion of model branding and sub-branding.

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With that said, I’ll allow the “Q8” that newly adorns the 2024 Audi Q8 E-Tron, and the tidy “SQ8” as well.

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When launched as the “Audi E-Tron” in 2018, the slim moniker put all of the emphasis on the company’s brand new branding of its all-electric line.

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Q8 and SQ8 fit comfortably into the known Audi universe and greatly reduce the RAM I need to remember what the hell I’m writing about.

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For 2024 the automaker will bring four familiar variants, with the square-backed and sport-backed bodies on the standard and sporty powertrains.

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The Q8 E-Tron team tackled updates to design (of course), range, and driving dynamics for the 2024 model.

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